Marketing Management

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Offered Online

Program Description

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields.The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, and retail management.

Degrees

Marketing Management Degree (62 hrs) core courses
*Area I Language Arts/Communications*
ENGL 1101	Composition and Rhetoric	3
*Area II Social/Behavior Sciences*
XXXX xxxx	Social/Behavior Science course	3
*Area III Natural Sciences/Mathematics*
MATH 1111	College Algebra	3
*Area IV Humanities/Fine Arts*
XXXX xxxx	Humanities/Fine Arts course	3
*Occupational Courses*
COMP 1000	Introduction to Computers	3
ACCT 1100	Financial Accounting I	4
BUSN 1190	Digital Technologies in Business	2
MKTG 1100	Principles of Marketing	3
MKTG 1190	Promotion & Marketing Communication	3
MKTG 2090	Marketing Research	3
MKTG 1160	Professional Selling	3
MKTG 1130	Business Regulations and Compliance	3
MGMT 1100	Principles of Management	3
MKTG 2300	Marketing Management	3
*Select courses from list below for min of 3 cr:*
MKTG 2000	International Marketing	(3)
MKTG 2290	Marketing Internship/Pract	(3)
An additional 3 cr. must be taken from Area I, II, III, or IV. Contact program advisor for program-specific courses. Completion of one of three specializations is required.

Marketing Management occupational courses
MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
*Select courses from list below for min of 3 cr:*
MKTG 1210	Services Marketing	(3)
MKTG 2070	Buying and Merchandising	(3)
SPECIALIZATION

Entrepreneurship occupational courses
MKTG 2210	Entrepreneurship	3
MKTG 2010	Small Business Management	3
*Select courses from list below for min of 3 cr:*
MKTG 1210	Services Marketing	(3)
MKTG 2070	Buying and Merchandising	(3)
SPECIALIZATION

Retail Management occupational courses
MKTG 1270	Visual Merchandising	3
MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2270	Retail Operations Management	3
SPECIALIZATION

Diplomas

Marketing Management Diploma (49 hrs) core courses
ENGL 1010	Fundamentals of English I	3
MATH 1011	Business Mathematics	3
*Select one of the Social/Behav. Sci. courses for a min. of 2 cr.:*
EMPL 1000	Interpersonal Relations and Professional Development	(2)
PSYC 1010	Basic Psychology	(3)
*Occupational Courses*
COMP 1000	Introduction to Computers	3
ACCT 1100	Financial Accounting I	4
BUSN 1190	Digital Technologies in Business	2
MKTG 1100	Principles of Marketing	3
MKTG 1190	Promotion & Marketing Communication	3
MKTG 2090	Marketing Research	3
MKTG 1160	Professional Selling	3
MKTG 1130	Business Regulations and Compliance	(3)
*Select courses from list below for min of 3 cr:*
BUSN 1300	Introduction to Business	(3)
MGMT 1100	Principles of Management	(3)
*Select courses from list below for min of 3 cr:*
MKTG 2000	International Marketing	(3)
MKTG 2290	Marketing Internship/Pract	(3)
Completion of one of the four specialization areas required.

Marketing Management occupational courses
MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
*Select courses from list below for min of 3 cr:*
MKTG 1210	Services Marketing	(3)
MKTG 2070	Buying and Merchandising	(3)
SPECIALIZATION

Entrepreneurship occupational courses
MKTG 2210	Entrepreneurship	3
MKTG 2010	Small Business Management	3
*Select courses from list below for min of 3 cr:*
MKTG 1210	Services Marketing	(3)
MKTG 2070	Buying and Merchandising	(3)
SPECIALIZATION

Retail Management occupational courses
MKTG 1270	Visual Merchandising	3
MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2270	Retail Operations Management	3
SPECIALIZATION

TCCs

Entrepreneurship: EN11
MKTG 1130	Business Regulations and Compliance	3
MKTG 2210	Entrepreneurship	3
*Select courses from list below for min of 3 cr:*
MKTG 1100	Principles of Marketing	(3)
MKTG 2010	Small Business Management	(3)