Today’s marketing and management positions require qualified employees who can strategize, build brands, and promote and sell products or services. In this program, students will learn how to define marketing opportunities, the strategic marketing process, manage sales teams, hone their professional sales skills, and plan, execute, and evaluate marketing strategies.
The Marketing Management program includes courses that teach skills such as consumer behavior, integrated marketing communications, marketing research, visual merchandising, and professional selling, buying, and merchandising.
Students will earn a Marketing Management Associate of Science degree or a diploma with specializations in Marketing Management, Entrepreneurship, and Retail Management, and a Technical Certificate of Credit (TCC) in Entrepreneurship (both either embedded in the diploma program or standalone). Graduates will qualify for marketing associate level positions in advertising and promotion, market management, digital marketing, public relations, retail and others.
OPPORTUNITIES FOR CONTINUING EDUCATION
For Marketing Associate of Science degree graduates interested in pursuing a bachelor’s degree, Albany Technical College has agreements in place with Albany State University, Andrew College, Georgia Military College, Georgia Southwestern State University, and Valdosta State University.
