Job Description & Responsibilities:
The Assistant Director of Community Relations plays a vital leadership role in advancing the Dougherty County School System’s (DCSS) mission by shaping and executing dynamic, multi-platform communications, marketing, and engagement strategies. Reporting to the Director of Community Relations, this position is responsible for enhancing the district’s public image, brand recognition, and community trust through storytelling, strategic campaigns, and innovative outreach. SKILLS AND ABILITIES: Strong alignment with the DCSS mission and a commitment to public education; Expertise in marketing, brand management, community engagement, and public relations; Proven ability to produce high-quality content across platforms (digital, print, social, video); Excellent written, verbal, and visual storytelling skills; Proficiency in digital design and editing software (Adobe Creative Suite, Canva, Google Workspace); Familiarity with social media management tools and performance analytics; Exceptional interpersonal and collaboration skills; Ability to manage multiple projects while maintaining attention to detail and deadlines; Commitment to continuous improvement, innovation, and professional growth. PERFORMANCE RESPONSIBILITIES: Strategic Communications & Marketing: Assist the Director in developing and executing a district-wide communications and marketing plan that advances DCSS priorities, boosts brand awareness, and supports stakeholder engagement goals; Lead the creation of integrated marketing campaigns and promotional strategies for major initiatives, programs, events, and student recruitment; Develop audience-specific collateral (digital, print, video, and social media) to tell compelling stories about DCSS students, staff, and schools; Support the development and maintenance of editorial calendars, branding guidelines, and campaign performance tracking systems. Content Development & Digital Engagement Oversee content creation for the district website, newsletters, videos, social media, and other channels, ensuring consistent tone, accuracy, and branding; Manage digital storytelling projects that showcase DCSS’s impact and innovation; Produce videos and multimedia content for district campaigns, major announcements, and celebrations; Monitor and analyze engagement metrics to refine messaging and improve reach. Public Relations & Media Strategy: Prepare or edit public-facing materials including talking points, fact sheets, newsletters, social media posts, and press releases; Ensure all communications reflect the district’s mission, vision, and branding standards; Oversee and contribute to multimedia production, including video and digital content that promotes student success and community partnerships; Monitor media coverage, public sentiment, and digital engagement analytics to inform strategy; Support proactive and responsive media relations strategies, including crisis communication planning and media monitoring; Build relationships to expand DCSS’s public reach.School & Staff Support Provide communication support and coaching to school-based PR contacts and district departments; Develop and share branded toolkits, templates, and training resources for school leaders and staff; Support internal communications strategies that strengthen employee morale and culture. Community Engagement & Partnerships: Coordinate strategic outreach campaigns and public engagement efforts that elevate community partnerships and family voice; Collaborate with civic, business, nonprofit, and higher education partners to amplify district initiatives and celebrate shared successes; Provide marketing support for district events, campaigns, and fundraising initiatives aligned with DCSS priorities; Collaborates with the Director in executing responsibilities related to The Village (DCSS Educational Foundation), including strategic and operational support.
Qualifications:
MINIMUM QUALIFICATIONS: Strong alignment with the DCSS mission and a commitment to public education; Expertise in marketing, brand management, community engagement, and public relations; Proven ability to produce high-quality content across platforms (digital, print, social, video); Excellent written, verbal, and visual storytelling skills; Proficiency in digital design and editing software (Adobe Creative Suite, Canva, Google Workspace); Familiarity with social media management tools and performance analytics; Exceptional interpersonal and collaboration skills; Ability to manage multiple projects while maintaining attention to detail and deadlines; Commitment to continuous improvement, innovation, and professional growth.
Salary:
Depending on Experience
Contact:
Employer: Dougherty County School System
Location: Albany, GA
Link: https://www.applitrack.com/docoschools/onlineapp/default.aspx?Category=Professional