Job Description & Responsibilities:
As a member of the Downtown Manager's Office, Marketing & Communications will work closely with the Downtown Manager on key marketing and public relations initiatives. The position reports directly to the Downtown Manager. The Marketing & Communications Coordinator will assist in projects that embrace strategic direction and development of tactical approaches related to the planning, development, and implementation of the organization's marketing strategies, stakeholder communications, and public relations activities, graphic design initiatives as well as helping to build and manage the Downtown's brand to raise awareness of the organization and Downtown Albany. Duties ESSENTIAL FUNCTIONS The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Performs other duties as required or assigned. Works closely with staff on communications that model and promote the mission, vision, and values of Downtown Albany. This position reports directly to the Downtown Manager. Develops and manages events, programs, and projects that meet the objectives of the City of Albany's Downtown Department. Marketing and Communications is an advocate for the downtown and provides information to business owners, property owners, city officials and staff, and other interested persons. Exhibits a positive and energetic source for long-term revitalization of Downtown Albany and supports the downtown program throughout the community by promoting excellence in good business practices. Develops, plans, implements, and oversees designated downtown events, programs, and organizational gatherings. The Downtown Event Coordinator works closely with community partners such as the Convention & Visitor's Bureau; The venue management company; Albany State; Albany Technical College; the business community and other City and County departments. The incumbent will also be responsible for volunteer chairs and committee members to ensure that all events are delivered on time, within budget, and at the desired level of quality. This individual cultivates positive long-term relationships with all event stakeholders, especially committee members and sponsors, and seeks to improve event execution and revenues consistently. Provides support to other community organizations events to help ensure their success when requested by the organization. Identifies or proposes potential business deals by contacting potential partners; discovers and explores opportunities. Develops monthly and annual reports of activities, successes, and future goals and initiatives. Maintains knowledge about the four-point Main Street approach to downtown revitalization. Produces detailed proposals for events (e.g., timelines, venues, suppliers, legal obligations, staffing, and budgets). Develops and manages event budgets; creates procedures for all major processes. Administers events and activities in accordance with the policies, strategies, and mission of the Downtown and City. Creates opportunities to improve the event management experience and process. Develops and manages event organization structure and procedures, motivation of volunteers, income and expenditures, community relations, service, and promotion. Prepares and sends timely communications such as save-the-date notices and invitations and works with the City's Public Information Officer (PIO) department, media, and marketing vendors to develop advertising materials and marketing plans for downtown events. Develops materials and works with Public Information Officer (PIO) staff to develop messaging, branding, and marketing materials, to include collateral, electronic, and social media promotions related to events. Maintains continuity and consistency with the downtown's branding and reputation by standardizing event operational procedures. Attends all events and acts as the key contact to ensure success. Develops a strong media presence and enhances the downtown's web page and visibility with social media sites such as Facebook, Twitter, Instagram, Linked In, and others. Strategizes, develops, executes, creates and shares a robust, strategy-driven master downtown events calendar on the website and social media outlets. Participates in the overall engagement of the maintenance and beautification strategies of the downtown by supporting applicable operational practices and building a close networking relationships with the City's facilities department, public works, and other applicable partners or volunteers.
Qualifications:
A bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred. An associate degree combined with relevant work experience and/or professional certifications may also be considered in lieu of a bachelor's degree. Preferred candidate will have knowledge base and skillset in graphic design. Video capabilities will be a plus.
Salary:
$18.42 Hourly
Contact:
Employer: City of Albany
Location: Albany, GA
Link: https://www.governmentjobs.com/careers/albany/jobs/4936396/marketing-and-communications-coordinator?pagetype=jobOpportunitiesJobs