1. Home
  2. Catalogs
  3. 2023-2024 College Catalog
  4. Courses
  5. Analyzing Social Media

Analyzing Social Media MKTG 2550

Prerequisite: MKTG 1100
Corequisite: MKTG 2500

3 Credits

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM).

Up one level
Courses