E-Commerce Degree Degree


Program Description:

E- Commerce AAS degree program is designed for students who are interested in entry level employment in the fields of Internet Marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions. This degree program is a blend of business, management, marketing, and information technology courses. Individuals seeking initial employment in the electronic commerce field or already employed in a related area and seeking career advancement will benefit from this program.

Entrance date: Each semester

Program admission requirements:

Minimum Test Scores

ACCUPLACER NEXT GENERATION– Reading 236 ACCUPLACER- Sentence Skills 70
Writing 249 Reading Comprehension 64
Quantitative Reasoning 245 Algebra 57

High School diploma or equivalent required for admission.

Credits Required for Graduation: 66

Beginning Spring 2022 (January 2022), ALL FIRST TIME college students will be required to take the College Success (COLL 1020) course.

General Education Core Courses 15 credits
Area I-Language Arts/Communications
ENGL 1101

Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience.

3
Area-II-Social-Behavioral-Sciences
ECON 1101

Provides a description and analysis of economic operations in contemporary society. Emphasis is placed on developing an understanding of economic concepts and policies as they apply to everyday life. Topics include basic economic principles; economic forces and indicators; capital and labor; price, competition, and monopoly; money and banking; government expenditures, federal and local; fluctuations in production, employment, and income; and United States economy in perspective

3
Area-III-Natural-Sciences-Mathematics
MATH 1111

Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry.

3
Area-IV-Humanities-Fine-Arts
HUMN 1101
Prerequisite: ENGL 1101

Explores the philosophic and artistic heritage of humanity expressed through a historical perspective on visual arts, music, and literature. The humanities provide insight into people and society. Topics include historical and cultural developments, contributions of the humanities, and research.

3
Program-Specific-Gen-Ed-Course-Requirements-3
SPCH 1101

Introduces the student to the fundamentals of oral communication. Topics include selection and organization of materials, preparation and delivery of individual and group presentations, analysis of ideas presented by others, and professionalism.

3
Occupational-Courses-51-credits
COMP 1000

Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.

3
ACCT 1100

Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.

4
MKTG 1100

The evolution of the Internet has an immense impact on the nature today's business world. Companies and organizations of all types and sizes are adjusting their marketing strategies and re-evaluating how to best operate their business. This principles of ecommerce course will explore the culture and demographics of the internet, different on-line business strategies, identify appropriate target segments, pricing structure, hardware and software tools necessary for Internet commerce and implementation of effective marketing strategies in computer-associated environments. The course includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.

3
BUSN 1300

Introduces organization and management concepts of the business world and in the office environment. Topics include business in a global economy, starting and organizing a business, enterprise management, marketing strategies and financial management.

3
MGMT 1125

Provides students with an overview of business ethics and ethical management practices with emphasis on the process of ethical decision-making and working through contemporary ethical dilemmas faced by business organizations, managers and employees. The course is intended to demonstrate to the students how ethics can be integrated into strategic business decisions and can be applied to their own careers. The course uses a case study approach to encourage the student in developing analytical, problem-solving, critical thinking and decision-making skills. Topics include: An overview of business ethics; moral development and moral reasoning; personal values, rights, and responsibilities; frameworks for ethical decision-making in business; justice and economic distribution; corporations and social responsibility; corporate codes of ethics and effective ethics programs; business and society: consumers and the environment; ethical issues in the workplace; business ethics in a global and multicultural environment; business ethics in cyberspace; and business ethics and the rule of law.

3
MKTG 1190

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

3
SCMA 1015
Corequisite: SCMA 1000

Provides a general knowledge of E-Commerce (EC) and how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. The course will focus on the impact EC has on a significant portion of the world, affecting businesses, supply chains, professions, and people. EC is more than just buying and selling, and students will learn it is also about electronically communicating, collaborating, sharing of information by businesses, and discovering information.

3
MKTG 1370

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

3
CIST 1220
Prerequisites: COMP 1000, CIST 1001, CIST 1305

Includes basic database design concepts and solving database retrieval and modification problems using the SQL language. Topics include: database Vocabulary, Relational Database Design, Date retrieval using SQL, Data Modification using SQL, Developing and Using SQL Procedures.

4
CIST 1510

Explores the concepts of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), XML, and HTML following the current standards set by the World Wide Web Consortium (W3C) for developing inter-linking web pages that include graphical elements, hyperlinks, tables, forms, and image maps.

3
MKTG 2000
Prerequisite: MKTG 1100

This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.

3
CIST 2451

This course provides students with classroom and laboratory experience in current and emerging network technology. Topics include basics network concepts, basic network device configuration, network protocols and models, network access, Ethernet and access control, end to end communications, IPv4 and IPv6 addressing and subnetting, fundamental application services, security, and network performance.

4
BUSN 1190
Prerequisite: COMP 1000

Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.

2
MKTG 1190

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

3
Select-one-of-two-following-courses-for-min-3cr 3
MKTG 2210

This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

6
MKTG 2010

This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.

3
Select-one-of-two-following-courses-for-min-3-cr 3
MKTG 1160

This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

3
DMPT 1000

Introduces students to the fundamentals of design concepts, including design, composition and layout, color theory and typography.

4
Faculty
Click to view profile for O'Brien Arnett
Program Chair

Marketing Management Program Chair/ Instructor
Freedom Hall Room 102

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