Entrepreneurship (EN11)  Technical Certificate of Credit


(Stand Alone and Embedded in Marketing Management diploma and degree)

Program Description:

This program generally prepares individuals to perform development, marketing and management functions associated with owning and operating a business.

Entrance date: Each semester

Program admission requirements:

Minimum Test Scores

ACCUPLACER NEXT GENERATION– Reading 224 ACCUPLACER- Sentence Skills 60
Writing 236 Reading Comprehension 55
Arithmetic 229 Arithmetic 34

High School diploma or equivalent required for admission.

Credits Required for Graduation: 12

Beginning Spring 2022 (January 2022), ALL FIRST TIME college students will be required to take the College Success (COLL 1020) course.

Curriculum Outline (3 hours)
Courses 12 credits
MKTG 2210

This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

6
Select one of the following courses for min. 3 cr.: 3
MKTG 1100

The evolution of the Internet has an immense impact on the nature today's business world. Companies and organizations of all types and sizes are adjusting their marketing strategies and re-evaluating how to best operate their business. This principles of ecommerce course will explore the culture and demographics of the internet, different on-line business strategies, identify appropriate target segments, pricing structure, hardware and software tools necessary for Internet commerce and implementation of effective marketing strategies in computer-associated environments. The course includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.

3
MKTG 2010

This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.

3
Select one of the following courses for min. 3 cr.: 3
MKTG 1130

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.

3
ACCT 2140

Introduces law and its relationship to business. Topics include: legal ethics, legal processes, business contracts, business torts and crimes,real and personal property, agency and employment, risk-bearing devices, and Uniform Commercial Code.

3
Faculty
Click to view profile for O'Brien Arnett
Program Chair

Marketing Management Program Chair/ Instructor
Freedom Hall Room 102

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