Social Media Specialist (SMF1)  Technical Certificate of Credit


(Stand Alone and Embedded in Marketing Management diploma and degree)

Program Description:

Social media marketing centers on efforts to create and distribute content through social media outlets that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program outlines the fundamentals of computer/ internet use, marketing and promotion, and social media marketing. Marketing through social media has become increasingly popular, and this TCC will allow students to examine the fundamentals of this growing phenomenon.

Entrance date: Each semester

Program admission requirements:

Minimum Test Scores

ACCUPLACER NEXT GENERATION– Reading 224 ACCUPLACER- Sentence Skills 60
Writing 236 Reading Comprehension 55
Arthmetic 229 Arthmetic 34

High School diploma or equivalent required for admission.

Credits Required for Graduation: 12

Curriculum Outline (12 hours)
Courses 12 credits 12
COMP 1000

Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.

3
MKTG 1100

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

3
MKTG 2500
Corequisite: MKTG 1100

This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

3
MKTG 1190

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

3
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